TALK

For centuries, art has been a reflection of the human soul, the result of a fusion between the artist’s intuitive talent and the tools at their disposal. However, with the advent of generative artificial intelligence, this traditional balance is undergoing a radical transformation. A new variable – the machine – has entered the creative process, reshaping it in ways that were unimaginable just a few decades ago.

Artificial intelligence (AI), with its ability to process vast amounts of data and generate original content, represents a revolutionary resource for contemporary artists. Think of it as a digital muse, capable of suggesting new combinations, exploring uncharted stylistic territories, and expanding the boundaries of human creativity. Beyond inspiration, AI also serves as a practical tool, simplifying complex processes and allowing artists to focus on the most visionary aspects of their work.

However, alongside these extraordinary potentials come significant challenges. The introduction of AI into the artistic landscape raises ethical, legal, and philosophical questions. For instance: who is the author of a piece created by artificial intelligence? Do copyright rights belong to the artist who set the parameters or to the machine that created the work? And furthermore, how can we ensure that AI-generated art retains intrinsic value, avoiding a reduction to mere imitation devoid of emotional depth?

Open debate: don’t miss the talk on Saturday, March 29 at YouNique

These themes will be at the heart of the exclusive talk held at Villa Ciani (Lugano) during YouNique Boutique Fair of Arts on Saturday, March 29, from 3:30 PM to 5:00 PM in Room 31 (2nd floor). A panel of four leading experts in the field will explore the multifaceted dialogue between creativity and technology. It will be a unique opportunity to immerse yourself in a debate not only about the future of art but also about our relationship with machines and their impact on society.

Key themes of the talk

The discussion will cover three main topics:

Introduction to AI: An engaging and accessible overview of the history, development, and main applications of artificial intelligence in today’s world.
Ethics and AI: A reflection on the ethical boundaries of using AI for artistic creation, addressing issues such as cultural appropriation, authenticity, and the risk of creative homogenization.
AI and Creativity: An analysis of how AI is used today to create art, music, and literature, highlighting concrete examples and extraordinary achievements.

Speakers

Deodato Salafia

A visionary entrepreneur and gallery owner, Deodato is the founder and CEO of Deodato Group, a leader in accessible and innovative contemporary art. With a background in computer science and theology, he combines science and humanities to analyze and innovate the art market. Passionate about technology, he publishes articles on platforms like artuu.it, exploring themes such as AI, digitalization of artworks, and online collecting. Thanks to his expertise in digital marketing, he has become a reference point for collectors seeking to understand the evolution of the art market in the digital age.

Luca Maria Gambardella

A scientist, artist, and author, Luca Maria Gambardella is a multifaceted figure with over 30 years of experience in artificial intelligence. After earning his degree and Ph.D. in computer science, he directed the Dalle Molle Institute for Artificial Intelligence Studies (IDSIA USI-SUPSI) in Lugano for 25 years, contributing to the development of algorithms inspired by ant behavior and publishing over 300 scientific articles. Currently Vice Rector for Innovation at the University of Italian Switzerland and co-founder of Artificialy SA, a company applying AI to industry, he explores new artistic languages with works like NeuralRope#1 and Am I Human. Since 2024, he has been collaborating with The Sense Gallery, a digital immersive project in Mendrisio, through LmgAtelier, a company dedicated to the fusion of art and technology.

Rebecca Pedrazzi

An art historian and critic specializing in AI Art, Rebecca Pedrazzi graduated in History and Criticism of Art at the University of Milan with a thesis on the contemporary art market. After working as an Art Advisor in the Old Masters market, she founded the online magazine NotiziArte.com in 2017, publishing over 3,500 articles on national and international art events. In 2021, she authored Future Possibilities. Scenarios of Art and Artificial Intelligence (Jaca Book), establishing herself as an expert in technologies applied to art. She co-curated the exhibition The Artwork in the Age of Artificial Intelligence in Parma and is a member of the Gallery Climate Coalition. Currently, she collaborates with the European Institute of Design, conducts courses and webinars on AI and art, and participates in innovative projects like GRIN S+T+ARTS Residencies with CINECA.

Sandie Zanini

Manager and spokesperson for the artistic duo Hackatao, pioneers in Web3 and phygital art, Sandie Zanini is co-director of the historic Galleria Zanini Arte (among the exhibitors at YouNique 2025), one of the first to integrate blockchain into contemporary art. As a curator and consultant, she works to enhance digital art in the global market and to promote dialogue between tradition and innovation. With over ten years of experience in communication and marketing, including seven years in Paris as Communications Director for a multinational corporation, Sandie brings a strategic perspective to the contemporary art scene.

Moderator: Greta Zuccali

A curator, artist manager, and art advisor, Greta Zuccali is known for her multidisciplinary and innovative approach to the art market. After earning a law degree focusing on insurance law for artworks, she completed a master’s in Art Market Management at EAC in Paris. Founder of Hub/Art Exhibition and a partner of YouNique, she has curated exhibitions such as L’infinito volgere del tempo in Florence and collaborated with international artists. Since 2018, she has been writing for Juliet Art Magazine and working alongside artists, institutions, and companies to promote art as a tool for dialogue and social impact.

How to Participate

The talk is open to all art enthusiasts, collectors, and interested attendees who purchase an admission ticket to YouNique Boutique Fair of Arts 2025 (March 28-29-30) or hold an invitation. For more information, please email info@younique-experience.com.