Saturday March 28th
h. 2:30 pm | Room 2
The Art of Collecting
Collecting art isn’t simply about purchasing works, but about building a personal narrative, shaping one’s interests, and creating an ongoing dialogue with time and the spaces we inhabit. Whether it’s a first acquisition or an evolving collection, art can become not only an economic investment but also a cultural and emotional one. This event aims to offer a practical and accessible guide to those who wish to approach collecting or enhance their collection with the support of expert professionals. Finally, a space will be dedicated to how works can be experienced and displayed, not only in private homes but also in workplaces and hotels.
HOW TO PARTICIPATE
The event is open to all art enthusiasts, collectors, and interested attendees who purchase an admission ticket to the YouNique Boutique Fair of Arts 2026 (March 27-29) or have a VIP invitation. For more information, please email info@younique-experience.com.
RELATORS
MICHELA PAGANI | Interior Architect and President of VSI.ASAI. I-CH
An interior architect with over thirty years of experience, he collaborated with Atelier Mendini in Milan, managing architecture, exhibition, and design projects for major international brands, including Swatch, Alessi, and Swarovski. He has taught at the European Institute of Design in Milan and is President of the Italian-speaking Switzerland Region of the Swiss Association of Interior Architects.
After a period as a freelancer, he founded Gaffurini Pagani Tresoldi Architetti with two colleagues, through which he develops projects for private and public spaces—residences, hotels, restaurants, offices, exhibitions, and exhibitions—in Switzerland and abroad. His work bridges the gap between architecture, art, and design, with a particular focus on the cultural value of space and the way environments interact with objects, artworks, and people. Each project begins as a journey of research, in which sensitivity, memory, and experimentation guide the construction of spaces capable of welcoming, narrating, and enhancing content and people, with original and innovative solutions.
PARIDE PELLI – Director Corriere del Ticino
Paride Pelli has been the Editor-in-Chief of Corriere del Ticino since January 1, 2021, the leading Swiss Italian-language daily newspaper, founded in 1891 by Agostino Soldati.
Early in his career, while still a student, Pelli first worked on the city news pages in Lugano, before moving on to the sports desk for a dozen years, where he served as editor-in-chief, covering major international events. In 2012, he was appointed Head of Web and Multimedia at Corriere del Ticino, now a well-established online media presence and the first to introduce a paywall in Italian-speaking Switzerland. In 2016 and 2017, he served as Editor-in-Chief of the weekly Ticino7 and, subsequently, as Head of the ticinonews.ch portal for two years.
ALESSANDRO SIVIERO – Lecturer and Advisor
Alessandro Siviero is a senior lecturer at SUPSI (University of Applied Sciences and Arts of Southern Switzerland), where he teaches marketing, brand management, and event management, with a focus on cultural, sports, and creative markets.
He is also a board member of Egonon SA, a wealth management firm based in Lugano specializing in asset management, risk management, and alternative assets. His research, consulting, and investment work focuses on the art and collectibles market as an asset class, analyzing the dynamics of value, liquidity, reputation, and the construction of symbolic capital. He is co-founder of the ArTI association, through which he develops projects that connect contemporary art and events with models of economic sustainability and strategic positioning. His work lies at the intersection of art, finance, and strategy, with a focus on the evolution of collecting as an investment tool.
MODERATOR
GRETA ZUCCALI – Art consultant and f0under Hub/Art Exhibition
Greta Zuccali is a contemporary art curator, artist manager, and art advisor distinguished by an innovative and multidisciplinary approach. Her career is characterized by her ability to create meaningful connections between artists, cultural institutions, and companies, promoting art as a tool for dialogue and social impact. Greta has a solid academic foundation, having earned a law degree from the Catholic University of Milan with a thesis on insurance law in the field of fine art. Her education was further enriched by a master’s degree in Art Market Management from the EAC Ecole d’art et de la culture in Paris, which allowed her to develop a global vision and a deep understanding of art market dynamics. She also collaborated with the PAC – Padiglione d’arte contemporanea in Milan, where she oversaw the communication and digital marketing of the exhibitions “MEA Culpa” by Santiago Sierra and “AFRICA. Raccontare un mondo.”
In 2017, she founded Hub/Art Exhibition, a consultancy firm dedicated to curating and artistic promotion. Through Hub/Art, she has collaborated with galleries, art fairs, and companies, designing exhibitions and innovative strategies for the promotion of contemporary art. Among her most notable projects are the exhibition “The Infinite Turn of Time,” hosted at Palazzo Guadagni Strozzi Sacrati in Florence, and her collaborations with emerging and established artists in France, Spain, and the United Kingdom. In her role as artist manager, Greta focuses on strategically supporting artists, helping them build sustainable careers and gain international visibility. Since 2018, she has also been a regular contributor to the art magazine Juliet Art Magazine.
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