YouNique Boutique Fair of Arts and SUPSI University join forces to design the future.
YouNique is proud to announce the launch of a new project in collaboration with the University of Applied Sciences and Arts of Southern Switzerland (SUPSI), along with Fabrizio Traversa, head of the “Experience Economics and Customer Experience Innovation” module in the Bachelor’s in Business Administration.
During a day of work, led by the Fair’s Event Manager, Sonia Gaffuri, a program was launched with a specific goal: to help shape the future of art in Lugano. The challenge for the young participants was to conceive and design an urban cultural event capable of transforming the city of Lugano into an open-air museum in the days leading up to the next YouNique Boutique Fair of Arts.
The initiative aims to create a widespread, high-quality cultural experience, designed to engage young people, families, and residents. An event within an event, it aims to engage not only local communities, but also international audiences and central Switzerland, strengthening the dialogue between education, the local community, and the contemporary art system.
